2010 menswear designers are taking center stage with the hope of attracting men looking to upgrade their wardrobes…  

It’s clear that a new generation of men want distinction in their dress – more flamboyance.

Through the internet and blogs, fashion-fascinated men have been given both an education and reassurance that they are not alone; niche interests have flourished.

There’s as much if not more money to be made in menswear as womenswear.

The new market is drawing the interest of fast-fashion high-street giants and younger contemporary designers alike, to the extent that next month sees the launch in London of a new menswear-only show called Stitch, complete with Vision, an area dedicated to showing 32 emerging menswear designers.

What we’re seeing is a subtle but important change of attitude that the fashion business is responding to: men are becoming less label-driven and more style-driven.  Read the whole story