Getting it right takes time and commitment something emerging designer Richard Brown knows firsthand it took him 12 years to launch his chemical-free eco-fashion line.   There’s an old saying that states, ‘anything worth doing is worth doing right’ something Richard took literally.  Emerging fashion label Itsus is raising the bar in the eco-fashion space, his line is eco-friendly in every detail. There are many fashion lines that are tagged eco-friendly but now having heard Richard Brown’s fashion line’s story we are asking what makes eco, well eco. There seems to be degrees of eco because Itsus is 100% eco right down to the threads used to stitch the organic fabrics together, the wash used to pre-shrink their pieces and of course the dyes used to make their beautiful graphics. He has raised our awareness about the process that garments claiming to be eco should consider. This is a moving target and eco-fashion is coming of age. The pieces are soft, practical and inexpensive. The collection includes day to day tops and graphic tees for both women and men.  Check out Itsus by faircompanies.com.