(Amazonia = our source is the amazon rain forest) Zoe = Respect for the last indigenous tribe discovered in Brazil recently called tribe Zoe. Zoe also means something small = Small Brand
The brand also promote amazon forest, showing to the world what we have in Amazon forest and people abroad don’t know, for instance, nowadays we have international surf competition in Amazon river
Amazonia Zoe natural fashion is a sort of interaction fashion and nature. “La Conscience”
Why did you join Noblivity®?
Noblivity contacted us and made their proposal. We saw it as an awesome opportunity. Joining Noblivity is like taking part in a community, a route that we believe is good for our business, a help that can guarantee a better deal for our small brands.
Designer Background Summary:
How did you get started?
I started making prints for summer clothing in name of “Amazon rain forest”. I started to approaching the maximum from nature itself. I just love searching and creating fashion, dressing and accessorizing. I really have fun playing with those issues. Amazonia Zoe brand was a consequence of it.
How would you describe your design style, design signature and who is your targeted customer?
Amazonia Zoe style is hippie, zen, Boho Chic, from time to time urban. The products are destined to conscious clients, who wan to wear something unusual, fashion and ecological.
What inspires you?
“Amazon rain forest “ and the Brazilian urban life style
What obstacles did you have to overcome to get to where you are?
Get to know the Amazon source and learn how to choose element for nature was a challenge. For each collection I have to spend some days into the forest until gets my inspiration. Today the Brazilian Amazon forest is my second home, they are our collection source. I needed to learn to use it in a responsible way. Building up projects with the local community also was an obstacle, they need to participate in an active way, they are also responsible for Amazonia Zoe collection.
How did you overcome the obstacles along the way?
Experience and time helped a lot, or should I say the other way around?
What has been your greatest moment on your journey so far?
Recognition. It really great when a positive feedback from fashion magazine. Here in France when the topic is: fashion and nature or when nature comes into fashion, Amazonia Zoe is always invited. Its really amazing
What has been the biggest change in your designs so far?
We always approached from nature, so “natural fashion” is our slogan. we cant change otherwise It wont reflects our work. I think we are not ready to change, time will lead us.
What’s next for your brand?
We work only with summer clothing, so we are still working on it, but I may say that “Crochet” is a sort of art that is disappearing in Brazil. So we decided to give to the “artisans” our support and create clothing with crochet, in organic cotton.
If money were no object what would you do right now to promote your brand?
Publicity, marketing and a fashion parade
What are the best and worst things about bringing a product to market?
Sometimes size may be a problem. Size in Brazil are still limited 36- 40. USA grade: 0 – 10 . Sometimes clients asks for size 14,16 and it embarrassed me as we are not ready to create something at that size.
Why not? I may say that we create summer clothing to sell into the Brazilian market, we have more then 250 thousand beachwear industries in Brazil and if you don’t buy at the right time, (September until January) you wont find anything in our stock. So then international market is secondary also we wont sell big size in Brazil.
Describe your typical day?
Busy, surrounded of people, nature, phone calls, clothing, prints, colors but a productive day.
What is your philosophy of life?
“My whole life has been guided by pleasure”
If you could do it all over again, what would you do differently?
An idea leads to another, so even that could do it over again it would be the same, this is the greatest advantage of working with nature it self, they say the rules, you just follow it
When will you know you have made it?
When our select Brazilian’s Indians tribe recognizes their style in our work, then it is made.