Company/Designer Name: BOSCO/Nicolò Bologna & Marco Giugliano
Designer Background Summary:
How did you get started? Everything started in January 2011. We were working in different style offices in Milan, but we wanted to give to fashion a personal point of view. So piece by piece, we started developing our first collection.
Why did you join Noblivity®? Noblivity is a good opportunity for the development of our brand. It brings us the possibility to be visible to a huge number of customers.
How would you describe your design style, design signature and who is your targeted customer? BOSCO is a very strong kind of jewel. It reflects the background and personality of both of us. That puts BOSCO at the heart of fashion and jewelry. We like to use bold materials and even the closures come from the leather industry. The chain is something that represent us, and we use it almost in every piece: as base or as ornament. Our customer is a women who know that a dress can be changed with accessories and is not afraid by limits.
What inspires you? Inspiration is something we have inside. If you are sensible you can catch inspiration from everything.
What obstacles did you have to overcome to get to where you are? The main obstacle we found at the beginning was the ability to reach buyers and shops. At the beginning we weren’t in a showroom, so it was very hard for us to show our collection to customers.
How did you overcome the obstacles along the way? We support ourselves and each other and we never stop working. When we can we try to transform every obstacle into a possibility or a challenge.
What has been your greatest moment on your journey so far? Maybe when we saw a BOSCO necklace published on Italian Vogue…it was a great emotion!
What has been the biggest change in your designs so far? No changes for now. We have opposite point of view! So we continue changing things anytime! So far, everything has gone in the right direction and we’re not supposed to change anything about our collections.
What’s next for your brand? We’re going to introduce a capsule collection of clothes in our Spring Summer 2012.
If money were no object what would you do right now to promote your brand? We’d like to send some kind of gift to our buyer, and maybe we’d love to have an advertisement in fashion magazines.
What are the best and worst things about bringing a product to market? Just best things, we would say! We’ve received a lot of positive feedback and appreciation, especially in regards to quality compared to price.
Describe your typical day? There is not a typical day. every day is different and we travel a lot.
What is your philosophy of life? You get what you give.
If you could do it all over again, what would you do differently? It’s important to learn as much as you can from experience and we actually would not do anything different from what we’ve done.
When will you know you have made it? When we will be able to help the people we love with our support.
