86% of Consumers More Loyal to Retail Stores and Products than Brands (ecommercebytes)
• Savvy spenders are creatures of habit: 73 percent of consumers using ShopAtHome.com used it between 7:00 a.m. and 6:00 p.m., regardless of the day of the week. Only 18 percent used it after 6:00 p.m.
• “Toilet paper” was the most-searched term on the site and has been for the past two months.
• Consumers are more likely to be searching for deals on items they consistently buy. Half of the top ten searched terms were for consumable goods like toilet paper, laundry detergent, coffee and butter.
• Following toilet paper, “laundry detergent” was the next highest search, with 16,307 consumers looking for online savings.
• Animal lovers were equally fond of discounts, with 13,120 of online coupon and savings searches done for pet food and supplies.
• Of the 62 percent of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target respectively.
• Sony was the most-searched for brand out of the 14 percent of consumers searching for brand names. It was searched three times more than the next brand on the list: Swiffer.
• New York City residents used the site most followed by Houston, Chicago, Los Angeles and Denver respectively.
• The average ShopAtHome.com user receives $41 in cash back per month. As much as 10,000 checks are mailed out each month to users.
