Archive for February, 2012

Noblivity Boutique Blitz…

By | Thursday February 23rd, 2012 | 12:54 pm | Comments

We are very excited when the entire sales team gets together for a Boutique Blitz.

We love them. The Blitz allows us an opportunity to introduce awesome new brands to as many stores as possible in one or two days.  The store owners welcome us into their stores and ooh and ahh about all of the relevant new products we are able to introduce to them.  The brands send us samples to take on the Blitz and we do the rest…

 

Jodie on a Boutique Bliz

We are strong independent retail advocates!  Boutique owners join the Marketplace looking for unique products for their stores.

We work with some of the most amazing emerging brands from all over the world.  We’re working around the clock to find new and emerging brands with boutique-ready products.  If that’s you…check us out.

 

 

Interview: Barcelonian Jewelry Designer Ana Cerdá

By | Monday February 20th, 2012 | 01:03 pm | Comments

Company/Designer Name: Inatanka/Ana Cerde

Designer Background Summary: I started designing as a hobby with my daughter two years ago. When I realized that lots of people loved my designs, I decided make the leap to the professional world. Now I’m happy and proud of  all the way I have traveled.

How did you get started? I started in summer 2009 with my daughter, Blanca, designing a small collection to satisfy our creative impulse.

Why did you join Noblivity® ? I think it’s a good way to introduce my brand in the USA!

How would you describe your design style, design signature and who is your targeted customer? I undertook the challenge to designing a unique and personal jewelry collection.  My aim is to offer a change for woman to add casual, simplicity, elegance, personality, functionality, all targeting different possibilities to combine the same piece.

What inspires you? I’m inspired on our warm Mediterranean sunsets, when my eldest daughter Blanca and I -in summer 2009- took the initiative, to create INATANKA .

What obstacles did you have to overcome to get to where you are? I found some obstacles: the big crisis, the difficulty of combining the facet of three kids, motherhood and the professional designer side …

How did you overcome the obstacles along the way? My enthusiasm and conviction for the project make obstacles a small battle easy to overcome.

What has been your greatest moment on your journey so far? My best moment of my project is now, because after a small difficult moment, now I’m full of energy that fuels my creativity and my ideas

What has been the biggest change in your designs so far? My designs and collection have been changing  and improving slowly.

What’s next for your brand? My current project for my brand is opening markets around the world, and my future project for  my collection is designing new complements.

If money were no object what would you do right now to promote your brand? Make an advertising campaign worldwide, and travel around the world to inspire my new collection.

What are the best and worst things about bringing a product to market? The worst thing: is quite difficult in this economic crisis moment. The best is to feel proud seeing my project growing up.

What would you attempt to do if you knew you could not fail? I will do the same at I’m doing, because I ‘m trying to do my best.

What is your philosophy of life? Live and let live. The happiness is during the road that takes you to your goal. In every difficulty you can find a positive thing.

If you could do it all over again, what would you do differently? I will do the same way, because in every difficulty I have learned positive things that lead me in these magical moments.

When will you know you have made it? I’m always learning about my actions and my mistakes, so I will continue to always learn.

 

 

Never Give Up…Grit is Key, Interesting Family Business Stats…

By | Monday February 20th, 2012 | 11:49 am | Comments

The Value of Grit and Perseverance (psychologytoday)

Many of life’s failures are people who did not realize how close they were to success when they gave up, opined Thomas Edison

“There were certainly a fair number of people who were brilliant, ambitious and persevering,” Duckworth reports. “But there were also a lot who were not a genius in any way but were really tenacious.” They began referring to this tenacity as grit—the determination to accomplish an ambitious, long-term goal despite the inevitable obstacles. Grit clearly resides in the same psychological neighborhood as motivation and self-discipline, but it’s on a distinct property—and no one had ever knocked on its front door before.

Running a Family Business (businessbewareshow)

• Family businesses generate 60% of the country’s employment and 78% of all new job creation.

• The average life span of a family-owned business is 24 years.

• The number of family businesses run by women have grown 37% in the past five years.

• 35% of Fortune 500 companies are family companies.

• Family businesses comprise 80 to 90 percent of all business enterprises in North America.

• Only 40% of family owned businesses survive to the second generation, 12% to the third, and 3% to the fourth.

Why Low Prices aren’t Everything (smallbiztrends)

If you think competing on price is the only way to gain the upper hand in your niche, take a lesson from the new J.C. Penny strategy. You may not need to cut your prices to win. But deciding on a basis for your pricing and the value you feel you deliver are critical. Bloomberg Businessweek

 

 

 

 

Interview: Polish Designer Eweline Barlak Subtle, Classic and Elegant

By | Wednesday February 8th, 2012 | 06:37 pm | Comments

Company/Designer Name: EwelineB/Ewelina Barlak

Designer Background Summary:

How did you get started? My career as a designer took off when I found myself a finalist in the 2006 Young Polish Designers contest. It was not an easy road but my passion for my work, and my business partner Beata , helped me to see through the many difficulties.

Why did you join Noblivity®? I like Noblivity’s philosophy.

How would you describe your design style, design signature and who is your targeted customer? Light and subtle, classical and elegant, made to show off the womanly curves. Our clients are independent women: decisive, firm in their beliefs and sure of their own strengths and womanhood.

What inspires you? My inspiration comes from the life itself. Every experience, everything I see and have contact with in the course of the day, everything that surrounds me brings forth new ideas for my collections.

What obstacles did you have to overcome to get to where you are? The greatest obstacle was to convince and show the world that I can be a great designer. I am still fighting for the acknowledgement of my work, but I think I am on a good path.

How did you overcome the obstacles along the way? With patience and endurance, as well as confidence in my own talents and skills.

What has been your greatest moment on your journey so far? My debut on New York fashion week, September the 16th, 2009 with SS 2010 collection 

What has been the biggest change in your designs so far? The basic design has not changed, but the quality and quantity has – there are more collections made.

What’s next for your brand? I am pleased with our expansion into the U.S. market.

If money were no object what would you do right now to promote your brand? Product placement, commercials, PR, fashion shows, trade.

What are the best and worst things about bringing a product to market? The best: It is beautiful to experience, how many people love your design, the worst: rather are difficulties when you are building a new brand.

Describe your typical day? From the early morning hours I work in my atelier listening to my favorite music; I make the clothes patterns and I do the sewing and think about the constructions of my new models. At the end of the day I watch some movies or read a good book.

What is your philosophy of life? Give your all, be in balance with yourself, defend your own dreams, do not give up, believe that you can conquer whatever stands on your way to happy and successful life – this is my philosophy.

If you could do it all over again, what would you do differently? I would not change a thing. I am satisfied with how things are.

When will you know you have made it? When I will be independent enough to do what I want, when I want.

 

 

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