The same is true for relationships developed between a specialty store and their search for the perfect designer and small brand. Retailers spend countless hours and expense seeking the right vendor partnerships – those able to differentiate their store, and make hearts race as the Brown Truck Guy pulls in front of the shop to deliver goods intended to make customers swoon. Sure, the Brown Truck Guy (Gal?) himself may have the same effect, but there is nothing better than opening the first Fall delivery shipped from a favorite emerging brand, and spending the rest of the day re-merchandising the floor with fabulous new finds.
In the spirit of facilitating a strong MATCH! we have begun development on a powerful feature to bring specialty retailers and small brands together faster and more efficiently than most buyers can do on their own. Our goal is to enable or enhance small brand discovery and facilitate exchanges between participants. Using profile data, we generate an extensive world-wide search for brands that match boutique preferences.
Think of preferences as a type of wish list: highly desired brand characteristics, practices and/or attributes that make for an ideal fit for a retailer. A match occurs when a brand meets some number of wish list items. A list of recommended brands, with links to catalogs, is posted to the store’s ‘super cool’ dashboard and emails are generated based on communication preferences. A match made in heaven? We hope so!
We will always strive to design and build features that make the process of finding new and exciting brands easier than ever before, leaving you time to design, create and provide an optimal product or shopping experience for your customers.
As a young girl working at a small speciality shop in Rochester, Michigan I witnessed first hand the power of strong boutique-to-brand relationships. Our customers couldn’t wait (or resist!) the day a particular favorite brand arrived in the store. The buzz thrilled as phones and registers sang throughout the day.
One of the store owners now lives happily ever after with an employee of this brand. MATCH! Red rose delivered.
Noblivity.com is an innovative marketplace connecting specialty stores with small brands enabling rapid discovery, direct access and seamless transactions.