Archive for March, 2010

Paul Herrera Redefining Fashionista Chic

By paul09herrera | Wednesday March 31st, 2010 | 06:41 am | Comments

“I live for romance and beauty.”,  Paul Herrera

Noblivity Spotlights Emerging Designer Paul Herrera

Company/Designer Name: Paul Herrera Bags | Paul Herrera

Designer Background Summary:

I’m 28 years old from Manila, Philippines. I started designing and creating handmade bags in 2005 while I was studying at the Fashion Institute of the Philippines. I also apprenticed for a Manila-based international bag designer where I learned most of the things I know when it comes to embellishment and bag construction.

How did you get started?

I got into designing at the age of 20 but for the theater. I would get a lot of compliments for wings and breastplates, head dresses and small accessories that I would handcraft for the productions that I would be a part of. A lot of people said that I should get into accessory design for the wearable pieces that I’ve made. After I got my certificate in Costume Designing in the University of the Philippines, I decided to apply as an apprentice for a bag designer while studying patterns.

What inspires your designs?

Different textures in nature inspire me a lot. Whether it’s a toad’s skin or exoskeletons of marine animals, I would always find time to analyze and appreciate the details. They also don’t have to be visually attractive. Actually, the textures that interest me more are the scary skins more than the pretty ones.

How would you describe your design style, design signatures and who is your targeted customer?

My style is really for the chic and outstanding fashionista.  My bags are one of a kind and adorned with glass crystals, pearls and semi-precious stones that are specially stitched one-by-one on each piece.

What designers inspire you?

My twin brother, apparel designer John Herrera inspires me a lot. As well as international couturier Cary Santiago.

What obstacles did you have to overcome?

Trying to establish a shop is really challenging specially when you’re young and an artist.

How did you overcome them?

By moving forward. By ignoring adversity and just kept on learning from my mistakes.

What has been your greatest moment on your journey so far?

When I brought home the Grand Prize win in the 2007 Philippine Fashion Designer’s Competition for the Accessory category.

What has been the biggest change in your designs so far?

Change in the quality and in the manner of construction. It got more professional and more geared towards mass production.

If money were no object what would you do right now?

Make artful bags in huge scales for the world to appreciate.

What are the best and worst things about being a designer?

Best: doing what doesn’t really constitute as a job but a hobby. Worst: not making enough money.

Describe your typical day?

I wake up, I checkout the bags that are in production. Sometimes I would go into the pattern room and develop a new bag design.

What’s your philosophy of life?

My philosophy in life is to create bags that make people feel more feminine and lovely. I live for romance and beauty.

If you could do it all over again, what would you do differently?

Nothing. Things happened to me and my business whether good or bad for a reason and everything led to me learning and being a better version of myself.

When will you know you have made it?

I have. I’ve always felt that. I never equated success with having a lot of money. It’s always a question of whether the stuff I make also would make ME happy. And they do.

Paul Herrera Embellished Luxury Handbags

By Fashion Editor | Tuesday March 30th, 2010 | 06:09 am | Comments

Emerging designer Paul Herrera creates elegant one-of-a-kind arm pieces for the discerning woman with an eye for detail. 

 

His unique pieces are embellished with glass crystals and hand sewn in Manila, Philippines. 

Twin brother to the apparel designer John Herrera, Paul is making his own mark on the accessories marketplace.

Julio Irving Creator of Life’s Finer Things

By Staff Writer | Monday March 29th, 2010 | 06:41 am | Comments

Noblivity Spotlights Emerging designer Julio Irving

Designer Name/Brand:  Julio Irving | GiulioNYC

I started and launched my collection in 2006.  My interest in art and design comes from a love of art, music and life’s finer things. I have an eye for elegant colors, classic, bold and independent shapes and textures.  My pieces are glamorous, modern, unique yet timeless…the difference is in the details. 

My beautiful collection has adorned numerous celebrities as well as everyday professionals, and are currently distributed in upscale boutiques throughout the United States, Qatar and Hong Kong. I understand the importance of style, color, silhouette, function and quality which are reflected in my designs.  All characters combine elements of rich colors, textures with classic and bold themes and crafted exquisitely. I also understand how the market’s desire to look sharp, sexy, independent, confident and sophisticated without being overly done. I know how to convey current trends into classic contemporary pieces. My notion is that a woman should not have to spend a great deal of money on an item that will lose its fashion appeal.

How did you get started? After my sister had trouble trying to find an affordable and trendy python handbag, I decided to take on handbags.

What inspires your designs? New York

How would you describe your design style, design signatures and who is your targeted customer?

I always try to transform the characters of my market when designing, into something beautiful yet affordable through my handbags and accessories. Either through the shape, colorful lining, natural markings from each type of exotic skin I use for each handbag or creating special colors for each skin.

My target customers are women who are classic, strong, modern, daring, bold and adventurous balancing every day life but approaching it with style and confidence. Who seek the best quality in life!

What designers inspire you? Issey Miyake, Jill Sander, Bill Blass and Christian Lacroix.

What obstacles did you have to overcome?  There is nothing I could consider as obstacles in doing things I love to do!

What has been your greatest moment on your journey so far?

When I got a text message from a very nice friend early in the morning recently, saying I should contact one of U.K. dept stores that they are interested in my handbag collection.  The greatest moment in life beyond ecstasy! 

If money were no object what would you do right now?  To open my own ‘Julio Irving’ store

What are the best and worst things about being a designer?  So far, only best things happen to me as a designer

Describe your typical day? Too much to describe

What’s your philosophy of life?  “Be truly glad.  There is wonderful joy ahead!”

If you could do it all over again, what would you do differently?  I would have started designing years ago

When will you know you have made it?  I don’t think I will…

Lucia Madueno LumaNYC Handbags

By Staff Writer | Sunday March 28th, 2010 | 08:13 am | Comments

“We are thrilled to present for the first time in USA through the Accent on Design A+”,  Lucia Madueno

Noblivity  Spotlights Emerging Designer Lucia Madueno

Company/Designer Name:Luma NYC / Lucia Madueno

Designer Background Summary:  Graphic, Interior Designer & Business Management

How did you get started?  Always loved design and handbags!

What inspires your designs?  Travels, experiencing other cultures are my biggest inspiration. I love visiting other countries, where people are not afraid to try new things, and I always find inspiration walking down the streets.

How would you describe your design style, design signatures and who is your targeted customer?  Bohemian and stylist at the same time, women from 25 to 55

What designers inspire you?  Don’t have a particular one, I like different things from different designers

What obstacles did you have to overcome?  Overseas production, as we like the products to be made in Uruguay (where I am from) to support our craftsmen, it’s not easy to work long distance and can’t be there all the time

How did you overcome them?  Visiting every couple of months, as much as I can, and finding a good team which I trust and I’m comfortable working with

What has been your greatest moment on your journey so far?  Seeing the reaction of the audience

What has been the biggest change in your designs so far?  I started with mostly leather with hair, and now, moving on into only details with them

If money were no object what would you do right now?  Working full time for LUMA!  (Unfortunately still have a “day job”)

What are the best and worst things about being a designer?  You get to make what you create, can’t think of the worst

Describe your typical day?  Wake up early, check luma’s emails, go to my day job,  looking forward to came home to work on luma

What’s your philosophy of life?  Be happy and follow your dreams

If you could do it all over again, what would you do differently? Nothing

When will you know you have made it?  Hopefully soon!

Los Angeles Fashion Collective Spotlights Emerging Talent

By Fashion Editor | Saturday March 27th, 2010 | 06:27 pm | Comments

Emerging designers were the focus of the Los Angeles Fashion Collective’s second annual event. Guests attended a cocktail reception and presentation held at the Thompson Hotel’s Bond Street Lounge in Beverly Hills. The Los Angeles Fashion Collective was created last Fall to discover and help develop the emerging design talent in Los Angeles. For the March 24 event, Jane Oh, Barlow, Ai for Ai and Dolan presented looks for Fall 2010. Read the whole story

Gionna Cabrera Artsy Wooden Handbags

By Staff Writer | Saturday March 27th, 2010 | 04:23 pm | Comments

Noblivity  Spotlights Emerging Designer  Gionna Cabrera

Company/Designer Name: Gionna Cabrera

Designer Background Summary:  My penchant for visual art and my skills as a graduate with an Integrated Marketing Communications degree blended well in branding my designs. I have always participated in art competitions during my younger years, and subscribed to fashion from my adolescent years until present. After graduating College, I represented the country in Miss Universe 2005, dabbling into events, hosting, and writing before pushing my designs to become my business.

How did you get started? I began my business in the second quarter of 2008, after being ignited with the passion to push the wood material in my handbag designs for its uniqueness and permanence. I launched my brand in the 11th Philippine Fashion Week in Manila, where I am based. That same year, a prestigious fashion magazine included myself as one of the top 11 best new designers of the year, and I also launched my collection via a co-produced cocktail fashion show in Portland, Oregon, and travelled to New York afterwards. Fashionweekdaily.com, a hub site for fashionistas in Manhattan, has featured my designs, along with several other publications. My launching year proved fruitful, and as of the moment I am distributing in Florida and Hong Kong.  

What inspires your designs? Organic objects and vintage jewelry made into life-size functional containers as in the aesthetic of my clutch bags. 

How would you describe your design style, design signatures and who is your targeted customer?  The style is very chic, classic, and some are whimsical. Art Deco prints are often favored by the glamorous set of customers, and the wood medium is an excellent palette for this. The woman who is beautiful, bold, confident, and chic covet my designs aside from personifying them.

What designers inspire you?  I am inspired by the work of New York-based designer Devi Kroell, Judith Leiber, and Karl Lagerfeld. 

What obstacles did you have to overcome?  My bags are one-of-a-kind, hand-carved individually, without machine mold. One major obstacle is producing the exact same design which I am able to execute now upon request of wholesale order. I solely handle all the logistics and promotions of my business, so everyday has been a challenge.

How did you overcome them?  By incorporating and investing in appropriate technology when the business demand went up. Larger scale operations are more fulfilling as everything is very efficient.

What has been your greatest moment on your journey so far?  Traveling to New York City and Portland for promotions in events, and meeting great people who patronize the work. 

What has been the biggest change in your designs so far?  From the whimsical designs of 2008 which were more organic-chic, now the 2010 trend of sleek lines in accessories are applied, and my clutches have the look of small painting frames–very sophisticated look when you are carrying them in parties.

If money were no object what would you do right now?  Build my ideal stores in good locations where most of my customers can socialize.

What are the best and worst things about being a designer?

BEST: Everything–from the process of being inspired creatively by surrounding elements and being able to form independent pieces in a snap.
WORST: When there is intrigue in the fashion industry because of envy from successes of fellow designers.

Describe your typical day?

My mornings are begun by exercise (yoga/running/weight-training) to welcome good energy for the day, followed by a healthy breakfast, some reading, and proceeding to the workspace where I return customer calls/emails, brainstorm on new ideas and concepts, and facilitate out-of-town item production and deliveries. I travel once a week.

What’s your philosophy of life?  Be true to your work, your word, and your friend. (Henry David Thoreau)

If you could do it all over again, what would you do differently?  It is still expanding, so absolutely nothing.

When will you know you have made it?  When the designer becomes visible globally, and is rewarded with successive business opportunities and good clientele base.

Hanna Nyman Eye Popping Textiles for Everyday Use

By Staff Writer | Tuesday March 23rd, 2010 | 07:03 pm | Comments

Emerging textile designer Hanna Nyman and three dimensional floral wallpapers  that come to life.    

 

 

Hanna’s TigerTiger design on your favorite… 

 

  

 

desirables…perfect!  

  

photo credit: hanna nyman

Eudon Choi Militaristic Edgy Rough Cuts

By Fashion Editor | Tuesday March 23rd, 2010 | 01:07 pm | Comments

Emerging designer Eudon Choi, had graduated when his collection was picked up by the coveted Dover Street Market. 

photo credit: eudon choi

Choi fuses both skill sets into the details of his collections; square padded shoulders, low back cut outs, asymmetrical silhouettes, draping, and drop waist sashes. 

photo credit: eudon choi

There is a militaristic edginess to his garments even in the soft color palette and the high-heels. Choi is ‘flagged’ in the industry as ‘One to Watch’.

Noblivity Expanding Services for New Designers

By Resource Editor | Sunday March 21st, 2010 | 01:48 pm | Comments

Noblivity MarketPlace and Nolcha Fashion Business Services are teaming up to expand and cross-promote available resources/services for emerging designers and independent labels.  Nolcha provides cost-effective products and educational tools dedicated to the growth of independent fashion designers and retailers.  Noblivity connects emerging designers to their targeted audience – customers and specialty stores looking for what’s new.  Creating a ‘must-stop’ destination for all things emerging designer. 

Noblivity welcomes Jess Ruzzuti, Joolz, and Dora Abodi to the Noblivity MarketPlace.  These emerging designers participated in the coveted Nolcha Fashion Week February 2010

Noblivity was introduced to these emerging designers through Nolcha’s extensive network of independent designers and fashion labels.  Both Noblivity and Nolcha’s focus is to provide resources and services to ‘Designers on the Rise’ from education, runway exposure to marketing and sales distribution, just to name few.   

Noblivity’s emerging designers are invited to participate in the Award Winning Nolcha Fashion Week now in its 9th season.  Held simultaneously with New York Fashion Week and consisting of four days of fashion runway shows by top tier designers, industry networking events, and fashion business seminars held by reputable industry figures.  This is a tremendous opportunity for any independent designer breaking into the fashion business. 

Noblivity is also working with The Fashion Journal, a Chicago-based magazine specifically featuring emerging designers.  Their recent issue featuring fashion design stars like Carol Hannah Whitfield a Project Runway finalist is available now with a FREE subscription.  The Fashion Journal Magazine allows independent designers to advertise and showcase their brands in print with a distribution reach of over 20,000 and growing. 

Noblivity is also extending their reach to the Chicagoland Entrepreneurial Center’s Stitches Fashion Program, a nonprofit affiliate of the Chicagoland Chamber of Commerce.  Stitches is a strategic assistance program developed for Chicago fashion entrepreneurs. 

Reagan Shantz Minimalist on a Design Mission

By goodsociety | Saturday March 20th, 2010 | 04:22 pm | Comments

“In all things, in all conversations, in all moments – act out of love.”Reagan Shantz

Noblivity Spotlights Emerging Designer Reagan Shantz

Company/Designer Name:  Goodsociety/Reagan Shantz

Designer Background Summary:  I’ve been altering  my clothes since I can remember.  Taking what’s old & making it new.  Taking the new & making it better.  It was what I did as a hobby because I was a perfectionist when it came to clothing.  I wanted the best fit.. best material… for all the lines to match up & for it to drape on the body just so.  I always dreamed of designing but never really thought about it seriously…. Not until now.

How did you get started?  My brother bought a denim company & looked to me (because of my innate fashion sense & style) to come on board.  I find myself in the most amazing position to actually work to create the best pair of jeans imaginable – both in quality & cut.  It’s very exciting.

What inspires your designs?  Lines. Cleanliness.  Extraordinary simplicity.  Details… everything is in the details.  I’m inspired by other designs, artistic photographs & art.  By other cultures in seeing how they use clothing to flatter the human form. 

How would you describe your design style, design signatures and who is your targeted customer?  I’m a minimalist.  I don’t follow trends.  I love that which is versatile & has longevity.  Classic.  It only gets better with age.  It’s not flashy, but it is of the highest quality & very flattering.  Our target consumers are those who can truly appreciate quality & details.  Those who love their denim.  We are organic & fair trade.  We strive to reach those who believe in the environment & social justice.  Those who are environmental, social AND fashion conscious. 

What designers inspire you? Coco Chanel.  She was unapologetically meticulous.  Her designs were classic, not trendy.  Valentino.  Nothing but the best & no detail overlooked.  They inspire me from a personal & artistic standpoint.  Neither are my “style” but both inspire me for being unique & being the absolute best.

What obstacles did you have to overcome?   The obstacle in learning that it’s ok not to be perfect.  To make mistakes.  That it’s a journey of constantly striving to be better… that perfect is not a destination & that it’s all in the beauty of the journey.  To believe in myself.  To trust my instincts.  To find the balance between being inspired by others, but at the same time being completely true to myself and let my own unique talents, design & style emerge.

How did you overcome them?  One day at a time.  The worst that can happen is that I make mistakes and I learn from them.  Not so bad.

What has been your greatest moment on your journey so far?   Seeing the people try on the jeans and LOVE them.  They love the way they look & feel in them.  So rewarding.  A close second would be seeing the first samples of a new line come back from our manufacturers.  So exciting. 

What has been the biggest change in your designs so far?  Not a lot as I’m just starting out… but in my personal style, absolutely more willingness to be daring & more unique.  To have more fun with the material.

If money were no object what would you do right now?  Give more.  A lot more.  Take some more classes… in design and language.  Buy more art. 

What are the best and worst things about being a designer? You’re an artist – kind of crazy, right?  Realizing that not everyone feels so passionately about esthetics, lines, material can be frustrating.  Never being satisfied with what you see in stores.  You wonder if you’re normal sometimes.  What do I love about it?  It’s freedom and beauty.  Nobody can take it away from you… it’s yours.  It’s in your heart & mind.  It’s art and it’s the furthest thing from static or boring.  You start with nothing & create some amazing.

Describe your typical day?  I’m in business.  Sales actually.  I work with entrepreneurs on how to strengthen their business.   I love people & love that I get to help people through my work.  In my free time I spend a lot of time looking at photographs, altering clothes, socializing, drawing, reading, learning.  I appreciate art, but beauty & detail mostly.  I am esthetically driven and enjoy all environments that offer that.  Relationships & helping people is also extremely high on my list.  It’s what the journey is ultimately all about.

What’s your philosophy of life?  Love.  In all things, in all conversations, in all moments – act out of love.  First and foremost.

If you could do it all over again, what would you do differently?  Nothing.  My mistakes have taught me more than my accomplishments.  I maybe would wish that the lessons didn’t have to be learnt over again sometimes… but I truly regret nothing.  I am where I’m suppose to be right here in this moment.

When will you know you have made it?  We are all worthwhile in this moment today.  An accomplishment doesn’t define us or give us self worth.  I’m driven in design because I love it… not because of any recognition it might offer.  We are worthy simply because of who we are.  We were made to let our unique gifts shine through us & in doing so I honestly believe we encourage others to do the same.

The GoodSociety Organic Collection is available at The MarketPlace Noblivity.com

Scooter Girls Safe and Sexy Day and Night – Protection Never Looked So Good

By Fashion Editor | Thursday March 18th, 2010 | 10:03 am | Comments

Ladies….the wait is over the scooter jackets have arrived just in time for the Spring/Summer riding season and they are HOT! HOT! HOT!   ScooterGirls has joined the MarketPlace Noblivity.com!

ScooterGirls took Europe by storm with their GoGo Gear Scooter Jackets.  The first fashionable protective riding apparel for today’s woman on the go. The line comprises cutting-edge, feminine outerwear with robust interior engineering that includes abrasion-resistant fabric, quality CE-approved armor in the back, shoulders and elbows, and highly reflective detail.

Their 360 line of casual reversible outerwear includes reflective materials visible from all angles. 360 is the quintessential commuter line: a stylish wardrobe piece by day that reverses for maximum visibility in low-light conditions.

Safety never looked so GoGo good!

Release your inner ScooterGirl and get your GoGo on!

You don’t have to have a scooter to be a ScooterGirl but you DO have to have a scooter jacket! Get your GoGo on and release your inner ScooterGirl!

White on the outside, black on the inside, reversible and reflective and waterproof!

Nooshooz in Vogue…Best Fashion Online

By Fashion Editor | Wednesday March 17th, 2010 | 04:55 pm | Comments

Vogue features UK based Nooshooz …. in their Guide to some of the Best Fashion Online.  

 

The Nooshooz Collection is available in the US at The MarketPlace Noblivity.com

Elizabeth Olsen Pure Vegan Sophistication

By Fashion Editor | Saturday March 13th, 2010 | 06:48 pm | Comments

 

Arcobalena Fashion Jewelry with Costa Blanca Simplicity

By Fashion Editor | Tuesday March 9th, 2010 | 12:28 pm | Comments

 

In 2005 emerging designer Chris De Houwer moved to Spain and founded Arcobalena; a fashion jewelry and accessories brand.

The Arcobalena Collection features bead jewelry, necklaces, bracelets, rings and earrings contemporary pieces for day or evening.

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